Dynamic Ticket Pricing

Basically, demand for tickets go up, price for tickets go up.  The companies which do the ticket price calculation for the sports teams have variables which they plug in to get a price.  Article on ESPN's Page 2 Playbook.  (I liked the old Page 2 blog roll style, Playbook is rather unfortunate).  I'm curious as to how this affects scalping.  My thought process : if prices stay low, then demand exceeds supply for good games, and scalpers can push their prices up a bit more; with dynamic pricing, the equilibrium price is being met by team's pricing system, so there isn't nearly as much excess demand.

This brings up another thing I've wondered about.  At sports games at UH (University of Hawai'i - Manoa, the university I attend), there's the occasional ticket scalper at basketball and volleyball games.  However, these games are nowhere near sold out, and the price at the ticket booth is like $10-15.  The time (and risk) of scalping seems rather hefty for the marginal profits the scalper might make.  Maybe I'll do a paper on the economics of scalping.